STRATA is a life insurance and financial planning company based out of Philadelphia PA. Our objective was to craft a distinctive and thoughtful visual identity for STRATA Financial Group that embodies trust, strength, and peace of mind. Through a collaborative and intentional design process, we developed a brand that reflects their role in the industry as a steady and knowledgeable partner guiding clients through their most important life decisions. We succeeded in communicating stability and clarity while reinforcing a sense of personal care and reassurance. We attained our goal by creating a cohesive, memorable brand that is dependable and approachable, helping STRATA Financial Group connect meaningfully with clients and confidently position itself as a trusted resource for protecting what matters most.
STRATA Financial Group provides life insurance protection through every stage of life. The new STRATA logo and visual identity reflect the journey of navigating life’s many important, and sometimes challenging, decisions. STRATA serves as a trusted guide, helping clients find clarity and confidence in the choices they make today while building a more secure tomorrow. The logo mark conveys a bold approach, a systematic process, and an assured and proven team on the side of each and every client.
