Southern Edge

Packaging Concept 1

Work in Progress: Pencil, Paper, Adobe Illustrator, Adobe Photoshop

I was tasked by Southern Edge Vodka to give a much needed refresh to their existing brand identity and packaging. Southern edge is all about the good life, the laid back pace, a friendly "hello" when passing by. A statement about taking the edge off when life starts to get hectic: and we can certainly all use a bit of that. Hand lettering accompanied by southern details reminescent of Antebellum architecture, wood-cut adornment and repurposed metal are prevalent. This is a glimpse into the project. Updates to follow.