HiBear creator Mark Tsigounis approached me a few years ago as a referral from a friend. As soon as he began describing his idea I was immediately excited and raring to go. As the product design was still in it's inital stages, I had the unique opportunity to work through the idea thoroughly with Mark. He had a clear vision from the start, and his enthusiasm for the outdoors and exploration of the world was apparent and vibrant. I was encouraged to inject my style into the concepts as much as possible. Through the process of moodboards, bear research, bear sketching, and hours of refinement, we developed a series of logo marks that effectively convey the passion of Mark and the essence of HiBear.
Check out the brand book here.
